ZEUGMA

INTERPRETIVE WORK OF THE WORD ZEUGMA

COMMISSIONED BY DONATIEN GRAU FOR ALPHABET & CHANEL LA PAUSA

2025

Modernity and classicism. Surrealism and journalism. Gallo-roman aesthetics and cistercian spirit - La Pausa was never a mere reality: it was a cultural and experimental construct made of associations that could be considered discrepant. And yet, they work. It assembles coinciding apparent paradoxes. In rhetoric, this process is a trope called the zeugma. This is what photographer Katerina Jebb, herself a specialist of zeugmas, invites us to see. Her work always composes with language, images, reproduction, and the unicity of the experience. It is made of constant discrepancies of meaning and form, associations that somehow converse with the surrealists' encounter with non-related objects that somehow make up an objective meaning, the zeugma is the creative space of discrepancy: as such, It epitomises Katerina Jebb's photography.

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